Episode 36, 26 MIN 02 SEC , MP3 FORMAT
Marketing Luxury Brands
 Mark Ritson Mark Ritson is Associate Professor at the Melbourne Business School. Mark's research focuses on marketing communication and branding. He also works extensively as a consultant on branding and marketing for some of the world's leading organisations. His clients include McKinsey, Roche, HSBC, Zenith Optimedia, adidas, Ogilvy, 3M, Bacardi Martini, Deutsche Bank, LVMH in Paris and London. Mark is a recognised business writer and commentator. His contributions have appeared in the Financial Times, The Economist, Herald Tribune, New York Times, and The Age. Since 2002 he has written a weekly column on branding for Marketing, the UK’s leading trade magazine. |
 Andrew Wu Andrew Wu is the LVMH Group's Director for China. Andrew studied in Canada, and has been at the forefront of China’s economic boom since returning to China in 1993. In 1993, Andrew was recruited to spearhead LVMH’s entrée into China, establishing the Christian Dior brand there. LVMH includes some of the world’s best known brands - Louis Vuitton, Fendi, Celine, Givenchy, Kenzo Hennessy, Dom Pérignon, Moët & Chandon, Cloudy Bay, Parfums Christian Dior, Guerlain, TAG Heuer, … among many others. |
USEFUL LINKS
Assoc Prof Mark Ritson
Publications
- Ritson, M., "Goldman's is unwitting examplar" in Marketing, March 26, 2008
- Ritson, M., "iTunes cuts bella figure" in Marketing, March 19, 2008
- Ritson, M., "IKEA and the false name check" in Marketing, March 12, 2008
Assoc Prof Mark Ritson's web page
Andrew Wu
Andrew visited Australia in March 2008 as a guest of Asialink.
Asialink is a department of the University of Melbourne. Information about Asialink’s Corporate and Public Programs events and seminars, including transcripts of past events, is available from the Asialink website.
CREDITS
Host: Amanda Tattam
Producers: Kelvin Param, Eric van Bemmel and Amanda Tattam
Audio Engineer: Craig McArthur
Theme Music performed by Sergio Ercole. Mr Ercole is represented by the Musicians' Agency, Faculty of Music
Voiceover: Paul Richiardi
Series Creators: Eric van Bemmel and Kelvin Param
Melbourne University Up Close is brought to you by the Marketing and Communications Division in association with Asia Institute.
ABOUT UP CLOSE
more»
China's Size
In response to Andrew's Wu comments: China isn't actually larger than any other place in the world, it falls behind Russia, Canada and The United States, respectively in square kilometerage.
China size 2
Yeah , but he was speaking of the population....cuz demand on luxury brands depends heavily on population..and in China with a huge amount of millionaires, luxury market is huge...
He meant size in terms of population.